Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons
2012.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628009206719 |
| Sumario: | The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (290 p.) |
| Bibliografía: | Includes bibliographical references (p. 245-258) and index. |
| ISBN: | 9781118239650 9781280591976 9786613621801 9781118226339 |
