Keyword intelligence keyword research for search, social, and beyond

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...

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Bibliographic Details
Main Author: Jones, Ron, 1956- (-)
Format: eBook
Language:Inglés
Published: Indianapolis, Ind. : John Wiley & Sons, Inc 2012.
Edition:1st edition
Series:Serious skills.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627997906719
Description
Summary:A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately
Item Description:Includes index.
Physical Description:1 online resource (338 p.)
ISBN:9781283306751
9786613306753
9781118216859