Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2011.
|
| Edición: | 1st edition |
| Colección: | New rules of social media series.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627992006719 |
| Sumario: | A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. |
|---|---|
| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (306 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470948729 9781282904958 9786612904950 9780470948699 |
