The social media MBA your competitive edge in social media strategy development and delivery
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further...
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| Format: | eBook |
| Language: | Inglés |
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Chichester, West Sussex, U.K. ; Hoboken, NJ :
John Wiley and Sons
2012.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627991206719 |
Table of Contents:
- THE SOCIAL MEDIA MBA; CONTENTS; PREFACE; Part I: Foundation; Chapter 1: QUICK RECAP; Chapter 2: BRIDGING THE SOCIAL MEDIA GAP; Part II: Strategy Development; Chapter 3: INSPIRING AND FACILITATING CREATIVITY; Chapter 4: THE RISE OF BRANDED CONTENT; Chapter 5: POWER OF INTEGRATION; Chapter 6: INTENT IS THE NEW DEMOGRAPHIC; Chapter 7: TARGETING THE EASILY INFLUENCED NOT THE HIGHLY INFLUENTIAL; Part III: Strategy Delivery; Chapter 8: YOUR BEST ADVOCATES; Chapter 9: THE PROFIT MANIFESTO; Chapter 10: SOCIAL MEDIA BUSINESS ENGINEERING; Chapter 11: POWER STRUGGLES OF THE ADVOCATE AGE
- Part IV: Case StudiesChapter 12: ARM; Chapter 13: AVIVA; Chapter 14: DELL; Chapter 15: EVANS CYCLES; Chapter 16: GLAXOSMITHKLINE; Chapter 17: KODAK; Chapter 18: ROYAL PHILIPS ELECTRONICS; Chapter 19: SAGE; Part V: The Future; Chapter 20: THE ETHNOCENTRIC BIAS; Chapter 21: DIGITAL DRAGONS, ELEPHANTS AND TIGERS; Chapter 22: DESIGN THINKING AND SOCIAL MEDIA; Chapter 23: GOD TECHNOLOGY; CONCLUSION; BIOGRAPHIES; INDEX
