The social media MBA your competitive edge in social media strategy development and delivery
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Chichester, West Sussex, U.K. ; Hoboken, NJ :
John Wiley and Sons
2012.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627991206719 |
| Summary: | It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleague |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (277 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119967231 9781283425391 9786613425393 9781119967224 |
