YouTube and video marketing an hour a day

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive c...

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Bibliographic Details
Main Author: Jarboe, Greg, 1949- (-)
Format: eBook
Language:Inglés
Published: Indianapolis, IN : Wiley Pub c2012.
Edition:2nd ed
Series:Serious skills.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627988006719
Description
Summary:Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself
Item Description:Includes index.
Physical Description:1 online resource (506 p.)
ISBN:9781118203811
9781283298889
9786613298881
9781118203798