Mastering search analytics
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy-not just to improve your site's search rankings, but to attract the right people and increase your...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Beijing :
O'Reilly
2011.
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| Edition: | First edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627947306719 |
| Summary: | Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy-not just to improve your site's search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering S |
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| Item Description: | "Mastering SEO, SEM, and site search"--Cover. Includes index. |
| Physical Description: | 1 online resource (400 p.) |
| Bibliography: | Includes index. |
| ISBN: | 9781449319076 9781449319083 |
