Relationship marketing creating shareholder value
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship m...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Oxford :
Butterworth-Heinemann
2002.
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| Edition: | Rev ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627938806719 |
| Summary: | Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for |
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| Item Description: | Previous ed.: 1991. |
| Physical Description: | 1 online resource (261 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136368950 9781138136946 9786611021887 9780080516042 9781281021885 9781136368967 |
