Innovation by design: what it takes to keep your company on the cutting edge

Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon...

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Detalles Bibliográficos
Autores Corporativos: Safari Tech Books Online (-), Soundview Executive Book Summaries
Otros Autores: Gaynor, Gerard H Author (author), Gaynor, Gerard H. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] AMACOM 2002
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627916206719

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