Innovation by design: what it takes to keep your company on the cutting edge
Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon...
Autores Corporativos: | Safari Tech Books Online (-), Soundview Executive Book Summaries |
---|---|
Otros Autores: | Gaynor, Gerard H Author (author), Gaynor, Gerard H. (-) |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified]
AMACOM
2002
|
Edición: | 1st edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627916206719 |
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