Innovation by design: what it takes to keep your company on the cutting edge

Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon...

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Bibliographic Details
Corporate Authors: Safari Tech Books Online (-), Soundview Executive Book Summaries
Other Authors: Gaynor, Gerard H Author (author), Gaynor, Gerard H. (-)
Format: eBook
Language:Inglés
Published: [Place of publication not identified] AMACOM 2002
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627916206719
Description
Summary:Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business. "Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses: idea generation, creating new models, and breaking rules the roles of individuals, groups, and corporate culture in innovation assessing the organization's infrastructure and resources overcoming resistance and identifying what makes innovations fail and every other component of creating economic value through innovation.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (xviii, 302 p. ) ill
Available also in a print edition
Bibliography:Includes bibliographical references and index.
ISBN:9780814426524