Internal marketing the tools and concepts for change
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art th...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Oxford :
Butterworth-Heinemann
2002.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627907406719 |
