Data crush how the information tidal wave is driving new business opportunities
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The compani...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association
[2014]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627900406719 |
| Sumario: | The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (311 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780814433751 |
