Gamify how gamification motivates people to do extraordinary things

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholder...

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Bibliographic Details
Main Author: Burke, Brian, 1959- (-)
Format: eBook
Language:Inglés
Published: New York Bibliomotion 2014
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627869106719
Description
Summary:Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (195 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781315230344
9781351861786
9781937134860