Emotional value creating strong bonds with your customers
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings w...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler Publishers
c2000.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627851706719 |
