Emotional value creating strong bonds with your customers
Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings w...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler Publishers
c2000.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627851706719 |
| Sumario: | Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | xviii, 310 p. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282545809 9786612545801 9781605097244 9781583763353 |
