Cybermarketing how to use the Internet to market your goods and services
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Oxford ; Boston :
Butterworth-Heinemann
2000.
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| Edición: | 2nd ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627846406719 |
| Sumario: | 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by:* Increasing the up to date case material* Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes* Adding a new section |
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| Notas: | "Published in association with the Chartered Institute of Marketing." |
| Descripción Física: | 1 online resource (372 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781136412226 9781281005984 9786611005986 9780080490991 |
