The essential persona lifecycle your guide to building and using personas
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Burlington, Mass. :
Morgan Kaufmann
2010.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627816206719 |
| Summary: | Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and u |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (235 p.) |
| Bibliography: | Includes bibliographical references (p. 215) and index. |
| ISBN: | 9781282738065 9786612738067 9780123814197 |
