The seven success factors of social business strategy
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There''s a reason why the question about ROI is met with such hostility. But it''s time for businesses...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Jossey-Bass
2013.
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| Edición: | 1st edition |
| Colección: | Jossey-Bass short format series
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627800406719 |
Tabla de Contenidos:
- The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear?
- Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE
- Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors
