The seven success factors of social business strategy
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There''s a reason why the question about ROI is met with such hostility. But it''s time for businesses...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Jossey-Bass
2013.
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| Edición: | 1st edition |
| Colección: | Jossey-Bass short format series
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627800406719 |
| Sumario: | How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There''s a reason why the question about ROI is met with such hostility. But it''s time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overal |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (86 p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781118715925 9781118715901 |
