Decoding the new consumer mind : how and why we shop and buy

Decoding the new consumer mind how and why we shop and buy

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where...

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Detalles Bibliográficos
Otros Autores: Yarrow, Kit, 1958- author (author), Underhill, Paco, author of introduction, etc (author of introduction etc), Morgan, Adrian, 1958- cover designer (cover designer)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco, California : Jossey-Bass 2014.
Edición:First edition
Materias:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627784706719

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