Marketing research for managers
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development...
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| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Heinemann
2003.
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| Edición: | 3rd ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627762206719 |
| Sumario: | The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the ""knowledge economy""* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (391 p.) |
| Bibliografía: | Includes bibliography and index. |
| ISBN: | 9781136379673 9781281051530 9786611051532 9781417507641 9780080479224 |
