Customer relationship management systems handbook
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
Auerbach Publications
c2003.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627760506719 |
Tabla de Contenidos:
- Front cover; Dedication; Contents; Introduction; Chapter 1. The Customer Today; Chapter 2. The Evolution of Customer Relations to CRM; Chapter 3. The Technology of CRM; Chapter 4. Case Studies in CRM; Chapter 5. Privacy in CRM; Chapter 6. Benefits of CRM; Appendix A: Glossary of CRM and Data Warehouse Terminology; Appendix B: References and Bibliography; Index; Back cover
