Customer relationship management systems handbook
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
Auerbach Publications
c2003.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627760506719 |
| Sumario: | The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.The Customer Relationship Management Systems Handbook provide |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (266 p.) |
| Bibliografía: | Includes bibliographical references (p. 233-234) and index. |
| ISBN: | 9781040080177 9780429247149 9781281122292 9786611122294 9780203972960 9781420000153 |
