Burning the ships intellectual property and the transformation of Microsoft
'Burning the Ships' offers a dramatic insider's account of how Microsoft used intellectual property to remake its business strategy and embrace the open source movement and the new innovation world - with real-world benefits for large enterprise customers and chief information officer...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2009.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627749106719 |
Tabla de Contenidos:
- About the Authors. Acknowledgments. Introduction. Chapter 1 The Collaboration Imperative. Chapter 2 Like Cortez Burning His Ships. Chapter 3 Money Isn't Money Anymore. Chapter 4 A Very Secret Mission. Chapter 5 Leadership Starts at the Top. Chapter 6 The Road Ahead (with Apologies to Bill Gates). Index.
