Burning the ships intellectual property and the transformation of Microsoft

'Burning the Ships' offers a dramatic insider's account of how Microsoft used intellectual property to remake its business strategy and embrace the open source movement and the new innovation world - with real-world benefits for large enterprise customers and chief information officer...

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Detalles Bibliográficos
Autor principal: Phelps, Marshall (-)
Otros Autores: Kline, David, 1950-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley c2009.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627749106719
Descripción
Sumario:'Burning the Ships' offers a dramatic insider's account of how Microsoft used intellectual property to remake its business strategy and embrace the open source movement and the new innovation world - with real-world benefits for large enterprise customers and chief information officers everywhere.
Notas:Includes index.
Descripción Física:1 online resource (xxii, 186 p. ) ill
ISBN:9781282137684
9786612137686
9780470494080