Competitive intelligence 2.0 organization, innovation and territory
The recent "concept of 2.0"", a consequence of ""Web 2.0"", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.This book consid...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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London : Hoboken, N.J. :
ISTE ; Wiley
2011.
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| Edición: | 1st edition |
| Colección: | ISTE
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627740606719 |
| Sumario: | The recent "concept of 2.0"", a consequence of ""Web 2.0"", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc.This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the ""2.0"" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed le |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (398 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118603079 9781118604403 9781118603505 9781299187887 |
