Walking the walk having your customers love you

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to...

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Bibliographic Details
Main Author: Brunner, Robert, 1958- (-)
Other Authors: Emery, Stewart, 1941-, Hall, Russ
Format: eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FTPress Delivers c2010.
Edition:1st edition
Series:FTPress Delivers elements.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627734806719
Description
Summary:This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....
Item Description:Cover title.
Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 3, 2010).
Physical Description:1 online resource ([12] p.)
Bibliography:Includes bibliographical references.