What's in a presentation for you? how to focus on audience needs
This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience! Constantly ask the key question: “ What’s in it for you?” I’ve shifted...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
FT Press
2010
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| Edición: | 1st edition |
| Colección: | FTPress Delivers elements
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627684506719 |
| Sumario: | This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience! Constantly ask the key question: “ What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B… |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource ([8] p.) |
