Convert every click make more money online with holistic conversion rate optimization
A holistic approach to conversion rate optimization that encompasses an entire business-online and offline-to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Somerset, New Jersey :
Wiley
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627675206719 |
| Sumario: | A holistic approach to conversion rate optimization that encompasses an entire business-online and offline-to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing web pages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls ""holistic conversion rate optimization."" Inte |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (242 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118759707 9781118759745 |
