Marketing to the social web how digital customer communities build your business

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet...

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Bibliographic Details
Main Author: Weber, Larry (-)
Format: eBook
Language:Inglés
Published: Hoboken, NJ : John Wiley & Sons c2009.
Edition:2nd ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627652306719

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