Marketing to the social web how digital customer communities build your business
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet...
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| Format: | eBook |
| Language: | Inglés |
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Hoboken, NJ :
John Wiley & Sons
c2009.
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| Edition: | 2nd ed |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627652306719 |
| Summary: | An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (267 p.) |
| Bibliography: | Includes bibliographical references (p. 231-238) and index. |
| ISBN: | 9781282113367 9786612113369 9781118258125 9780470440292 |
