The product manager's desk reference

Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression o...

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Detalles Bibliográficos
Otros Autores: Haines, Steven, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2009]
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627636606719
Descripción
Sumario:Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
Notas:Title from title screen.
Descripción Física:xxxix, 704 p. : ill
Available also in a print ed
Bibliografía:Includes bibliographical references (pages 677-688) and index.
ISBN:9781281893031
9786611893033
9780071591355