Advanced presentations by design creating communication that drives action
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation...
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| Format: | eBook |
| Language: | Inglés |
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San Francisco :
Pfeiffer
c2008.
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| Edition: | 1st edition |
| Series: | Pfeiffer essential resources for training and HR professionals.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627586806719 |
| Summary: | Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts. |
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| Item Description: | "An essential knowledge resource"--P. [4] of cover. |
| Physical Description: | 1 online resource (219 p.) |
| Bibliography: | Includes bibliographical references (p. 173-181) and index. |
| ISBN: | 9781281766755 9786611766757 9780470378359 |
