Advanced presentations by design creating communication that drives action

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation...

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Detalles Bibliográficos
Autor principal: Abela, Andrew V., 1965- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Pfeiffer c2008.
Edición:1st edition
Colección:Pfeiffer essential resources for training and HR professionals.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627586806719
Descripción
Sumario:Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
Notas:"An essential knowledge resource"--P. [4] of cover.
Descripción Física:1 online resource (219 p.)
Bibliografía:Includes bibliographical references (p. 173-181) and index.
ISBN:9781281766755
9786611766757
9780470378359