Tuned in uncover the extraordinary opportunities that lead to business breakthroughs
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-t...
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| Other Authors: | , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
J. Wiley & Sons
c2008.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627574606719 |
| Summary: | If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire. |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (221 p.) |
| Bibliography: | Includes bibliographical references (p. 175-182) and index. |
| ISBN: | 9781281751898 9786611751890 9781118258026 9780470377772 |
