Cita APA (7a ed.)

Trout, J., & Rivkin, S. (1996). The new positioning: The latest on the world's #1 business strategy (1st edition.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Trout, Jack, y Steve Rivkin. The New Positioning: The Latest on the World's #1 Business Strategy. 1st edition. New York, New York: McGraw-Hill, 1996.

Cita MLA (9a ed.)

Trout, Jack, y Steve Rivkin. The New Positioning: The Latest on the World's #1 Business Strategy. 1st edition. McGraw-Hill, 1996.