The new positioning the latest on the world's #1 business strategy
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
McGraw-Hill
[1996]
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627565306719 |
| Sumario: | By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind. |
|---|---|
| Notas: | Includes index. |
| Descripción Física: | 1 online resource (190p.) |
| ISBN: | 9781280303975 9786610303977 9780071369190 |
