A fine line how design strategies are shaping the future of business

praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable per...

Full description

Bibliographic Details
Main Author: Esslinger, Hartmut, 1944- (-)
Format: eBook
Language:Inglés
Published: San Francisco : Jossey-Bass c2009.
Edition:1st ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627556106719
Description
Summary:praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th
Item Description:Description based upon print version of record.
Physical Description:1 online resource (202 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781282137806
9786612137808
9780470500392