A fine line how design strategies are shaping the future of business

praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable per...

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Detalles Bibliográficos
Autor principal: Esslinger, Hartmut, 1944- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass c2009.
Edición:1st ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627556106719
Descripción
Sumario:praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th
Notas:Description based upon print version of record.
Descripción Física:1 online resource (202 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781282137806
9786612137808
9780470500392