Mastering the rules of competitive strategy a resource guide for managers
Organized to blend selected historical lessons with modern business practice, this book provides a platform for understanding, developing, and applying competitive business strategies. It guides readers through strategic thinking processes and demonstrates how to apply them when fighting competitive...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Auerbach Publications
c2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627552806719 |
Tabla de Contenidos:
- Front cover; Contents; Dedication; Introduction; The Author; Strategy Rule 1. Shift to the Offense: Turn a Risky Competitive Situation into a Fresh Market Opportunity; Strategy Rule 2. Maneuver by Indirect Strategy: Apply Strength against Weakness; Strategy Rule 3. Act with Speed: The Essential Component to Secure a Competitive Lead; Strategy Rule 4. Grow by Concentration: Deploy, Target, Segment; Strategy Rule 5. Prioritize Competitive Intelligence: The Underpinnings of Business Strategy
- Strategy Rule 6. Align Competitive Strategy with Your Corporate Culuture: The Lifeline to Your Organization's FutureStrategy Rule 7. Develop Leadership Skills: The Moral FIber Underlying Business Strategy; Strategy Rule 8. Create a Morale Advantage: Engage Heart, Mind, and Spirit When All Else Fails; Strategy Rule 9. Strengthen Your Decision-Making Capabilities: Fortify Intuition, Enhance Business Experience, Expand Knowledge; Appendix: The Strategic Business Plan: Forms and Guidelines; Index; Back cover
