Success with Microsoft Dynamics CRM 4.0 : implementing Customer Relationship Management

Success with Microsoft Dynamics CRM 4.0 implementing Customer Relationship Management

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical re...

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Detalles Bibliográficos
Autor principal: Mathena, Justin (-)
Otros Autores: Yetter, Aaron, Hostetler, Hoss
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, CA : Apress c2009.
Edición:1st ed. 2009.
Colección:Pro
Materias:
Microsoft CRM.
Customer relations > Management > Computer programs.
Relationship marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627495806719
Tabla de Contenidos:
  • The Evolution of CRM and Microsoft Dynamics CRM
  • The Evolution of CRM
  • Microsoft CRM in the Market
  • Implementation Planning, Approach, and Guidelines
  • Planning Your CRM Initiative
  • Initiating and Executing a CRM Phase
  • Configuration Guidelines for Core Functionality
  • Ensuring Long-Term Success with CRM
  • Avoiding the Doldrums
  • Opportunities to Expand the Value of CRM.

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