The she spot : why women are the market for changing the world--and how to reach them

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The she spot why women are the market for changing the world--and how to reach them

Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.

Detalles Bibliográficos
Autor principal:	Witter, Lisa (-)
Otros Autores:	Chen, Lisa, 1973-
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	San Francisco : Berrett-Koehler Publishers c2008.
Edición:	1st ed
Colección:	A BK business book
Materias:	Women consumers > United States. Social marketing > United States. Women in nonprofit organizations > United States.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627495706719

Tabla de Contenidos:

Contents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors;