Leapfrogging : harness the power of surprise for business breakthroughs

Leapfrogging harness the power of surprise for business breakthroughs

Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.

Detalles Bibliográficos
Autor principal: Kaplan, Soren (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, Inc c2012.
Edición:1st ed
Colección:BK Business
Materias:
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
Problem solving.
Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627464606719
Tabla de Contenidos:
  • Business breakthroughs deliver surprise
  • The power of surprise
  • Leapfrogging to breakthroughs
  • Listen: start with yourself, not the market
  • Explore: go outside to stretch the inside
  • Act: take small simple steps, again and again and again
  • Persist: take the surprise out of failure
  • Seize: make the journey part of the (surprising) destination
  • Bring it home.

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