Leapfrogging harness the power of surprise for business breakthroughs
Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers, Inc
c2012.
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| Edición: | 1st ed |
| Colección: | BK Business
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627464606719 |
| Sumario: | Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (224 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280881916 9786613723222 9781609944957 |
