Leapfrogging : harness the power of surprise for business breakthroughs

Leapfrogging harness the power of surprise for business breakthroughs

Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.

Bibliographic Details
Main Author: Kaplan, Soren (-)
Format: eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, Inc c2012.
Edition:1st ed
Series:BK Business
Subjects:
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
Problem solving.
Management.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627464606719
Description
Summary:Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (224 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781280881916
9786613723222
9781609944957

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