Strategic Mobile Design: Creating Engaging Experiences

Strategic Mobile Design Creating Engaging Experiences

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one s...

Descripción completa

Detalles Bibliográficos
Otros Autores: Cartman, Joseph, author (author), Ting, Richard, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New Riders 2008.
Edición:1st edition
Colección:Voices that matter
Materias:
Mobile communication systems.
Mobile communication systems > Design.
Mobile communication systems > Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627442406719
Descripción
Sumario:This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Notas:Includes index.
Descripción Física:1 online resource (224 pages)

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