Innovate or perish managing the enduring technology company in the global market

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned int...

Full description

Bibliographic Details
Other Authors: Kahn, Edward (Edward A.) (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : J. Wiley & Sons c2007.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627420706719
Description
Summary:Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals-including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (337 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781280721816
9786610721818
9780470105467