Repositioning marketing in an era of competition, change, and crisis
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York, United States of America :
McGraw-Hill Education
2010.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627416506719 |
