Repositioning marketing in an era of competition, change, and crisis
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, United States of America :
McGraw-Hill Education
2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627416506719 |
| Sumario: | Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors. |
|---|---|
| Notas: | Includes index. |
| Descripción Física: | iv, 217 p. Available also in a print ed |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282335837 9786612335839 9780071637107 |
