Marketing the one-semester introduction
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and th...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Oxford :
Butterworth-Heinemann
2002.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627407306719 |
| Sumario: | Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subje |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (443 p.) |
| ISBN: | 9781136380723 9781281013224 9786611013226 9781429483667 9780080496443 |
