Advertising in tourism and leisure
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, ev...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Oxford ; Boston :
Butterworth-Heinemann
2000.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627358306719 |
| Sumario: | 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (373 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781136430565 9781281021724 9786611021726 9780080523033 |
