Don't just relate-- advocate! : a blueprint for profit in the era of customer power
"Establishing a reputation for customer trust, transparency, and advice will be the new differentiator. Congratulations to Glen Urban for moving 'best marketing practice' up a notch." —Philip Kotler, author of several books on marketing, including Kotler on Marketing, Marketing F...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Wharton School Pub
2005
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627259906719 |
Tabla de Contenidos:
- Now is the time to advocate for your customers
- The Internet creates customer power
- The balance of push and trust is shifting
- Customer power is all around you
- Theory A : the new paradigm
- Where are you positioned on the trust dimensions?
- Is advocacy for you?
- Tools for advocacy
- Questions and answers about customer advocacy
- Moving to advocacy
- The advocacy imperative.
